Real Estate Online Marketing

23 Feb Real Estate Online Marketing

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Every broker will say that it has an online marketing strategy, but there are huge differences in both the comprehensiveness of such programs and the quality of presentation.

As buyers have increasingly gone on-line, Paragon has worked hard to create the most distinctive and most comprehensive online marketing program in the business. Paragon listings are posted to hundreds, if not thousands, of real estate websites to seize the attention of buyers everywhere with homes presented in the most compelling way possible.

Paragon pays to have every single one of its listings professionally photographed. This is of critical importance because photos will be how the vast majority of buyers and agents first see and evaluate your home—online as well as in advertising and print materials. If the photos don’t make the right impression, buyers won’t come to see your property in person—and if they don’t come, they’re not going to buy.

Paragon pays for showcase or featured listing status on the most highly trafficked real estate websites in the world. This not only has advantages in quality of presentation but typically puts your home at the top of the search results, another critical advantage in reaching prospective buyers.

Paragon pays to have its listings posted to the most prestigious local and national newspaper websites and the largest luxury home websites for additional local, national and international exposure: sites such as the New York Times, Wall Street Journal and Luxury Portfolio.

Wherever someone is looking, we want them to find your home, looking its best.

Typically, as appropriate, your Paragon agent will also pay to have a custom property showcase website designed specifically for your home. With an extensive color photo gallery, detailed property description, floor plan, map and showing schedule, this site will be featured in all print and Internet marketing, as well as on the Paragon sign posted on your property.This site will then be referenced in all marketing materials.

Over 80% of home buyers in the United States now begin their search on the Internet.

Over 40% buy a home they first see online.

Find a broker who does a great job executing a comprehensive online marketing plan.

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