The Art of the Open House

23 Feb The Art of the Open House

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Open houses are a superb opportunity to make your home available for easy viewing by prospective buyers, buyers’ agents and neighbors who might know buyers—and to present it in its best possible light. There is a skill to the preparation and marketing of open houses and an art of engagement with the people who come in your front door. This first impression is vitally important to the achievement of the best price and terms of sale and it is not an opportunity to be wasted by sitting in a corner and playing with one’s smartphone.

Things to do:

1. Radius-mailing invitation to neighbors for 1st open house

2. Email announcement to selected top agents most likely to be working with buyers for your home (for 1st open house)

3. Alert Paragon agents, my client list and sphere of influence

4. Post date and time to MLS and Paragon.com, which feed the information to hundreds of other real estate websites

5. Update the dedicated property-showcase website of your home

6. Post date, time, description, photos and link to website to Craigslist

7. Advertise in newspaper open house listings, as appropriate

8. Order color property statements and brochures

9. Order financing-options outlines from mortgage broker

10. Pull updates on competitive listings and comparable sold homes

11. Prepare and make copies of the comprehensive property-disclosure package

12. Create package of informational materials for home buyers

13. Purchase light snacks, beverages, fresh flowers, as appropriate

14. Post directional A-frames around neighborhood to direct traffic to the house; leave driveway open for visitor parking

15. Turn on lights, open drapes, turn on music, ensure valuables are out of view and the home is ready to been shown in its best possible light

16. Greet and welcome visitors at the door, get their names and qualify them as much as possible, and provide information on the home and neighborhood

17. Circulate to maintain security and answer questions

18. Ensure house is securely locked upon leaving

19. Follow-up calls to buyers, and agents of buyers who expressed interest; solicit feedback from agents

20. Call you with an update regarding market response

The open house is typically the first time a prospective buyer sees your home.
It’s vital we market it comprehensively and present it impeccably.

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