December 2015 SF Market Trends into the Holiday Season

09 Dec December 2015 SF Market Trends into the Holiday Season

Happy Holidays, everybody!

The fall market was tough, but amazing in so many ways. We closed a total of 9 escrows between Labor Day and Christmas, which was an incredible firestorm of long hours, hard work and plenty of fun mixed together. Not every house was easy to sell, but overall our sellers walked away very happy. Of the three buyers we represented, none of them had to pay way over market value and one of them even got a very good deal. I would love to help a few more buyers find deals now while it seems like there are still a few to be had. I think it is likely we will see another uptick this spring as we have in years past, and “spring” in SF often starts in January. Buyers come back from the holidays ready to jump in- typically all at once. For sellers, starting earlier in the season can mean less competition, that is if history repeats itself and we will be needing inventory.

I was chosen to do an episode of a show called “Home With A View” in which a wonderful buyer (and friend) of mine got to go through the experience of being filmed as we looked at 3 amazing homes with views in SF. All I can say is I better keep my day job because it was way harder than it looked and not really that fun. At least I got to check it off my bucket list πŸ˜‰ I’ll keep you posted on when it will air.

For now, I’m enjoying snuggling with the kids and my husband a little longer and playing a bit more, but I am ready to get back to work when you are, so give me a call if you want to find a deal this winter. I’m lining up listings for Spring already and would love a few more. The first half of the year is typically the easiest time for sellers with the highest appreciation, so please do keep that in mind if you are thinking of selling.


All my very best,
Ruth Krishnan

San Francisco Real Estate Report


Heading into the Holiday Slowdown

after an Interesting Autumn Market


December 2015 update, including 11 custom charts

Median home prices, over-bidding, housing affordability,

luxury home sales, the new-home construction pipeline,

and comparing the Shanghai and S&P 500 stock indices



Median sales prices in October and November jumped back up to levels similar to the spring peak selling season. It’s important to remember that median prices are not a perfect reflection of changes in fair market value: They often fluctuate due to seasonal inventory and buyer-profile trends, as well as issues such as an influx of new-construction listings. It is the longer-term trend that is most meaningful – however we can say with confidence that there was clearly no significant β€œcrash” in prices this past autumn.

One indication of the heat of the market is the extent to which sales prices are bid up over asking prices. As is not untypical, the market becomes less competitive in November as it heads into the winter holidays. Still, an average sales price 6% over asking price would be considered crazy-hot in any other market in the country (though one also has to adjust for the fact that serious underpricing has become a not uncommon listing strategy in the SF market).

This chart based on S&P Case Shiller Home Price Index data illustrates the seasonality of home price appreciation in the past 4 years: surging in our feverish spring selling seasons, and then generally plateauing through the rest of the year. Note that Case-Shiller looks at home prices in a totally different way than median sales price trends, and probably reflects changes in fair market value more accurately. Case-Shiller Index numbers refer back to a January 2000 value of 100, thus the current Index reading for higher-priced Bay Area homes of 217 signifies home prices 117% above January 2000.As we enter the winter holiday market slowdown, the next real indication of the direction of the market will come in the first quarter of 2016. Will spring 2016 repeat the overheated, high demand/ low supply frenzies of previous springs or has the market finally reached a longer term plateau or an inflection point? We shall soon know more.

In 2015 YTD, the dominant price segment for home sales in San Francisco was $1,000,000 to $1,499,000. As seen in the first chart above, the median sales prices for both condos and houses fall within this range. Note the change from just two years ago.
————————————————————San Francisco Luxury Home Market
The high-end home market is the most seasonal segment in the city (as well as the most sensitive to sudden, large, negative movements in the financial markets). Market activity starts to plunge in November, hits its nadir in December, begins to pick up in the first quarter and then usually hits its peak in spring. Much of the center of gravity in the luxury market has been shifting in recent years from the city’s prestige northern neighborhoods to other districts of the city, such as the greater Noe Valley area and the South Beach/Yerba Buena district. This is not to say that the northern districts are not still both very expensive and considered highly desirable, and the greater Pacific Heights area still dominates the market for the most expensive houses in the city, i.e. those selling for $5m and more.

After the semi-hysteria – already half forgotten – that erupted in late August and September regarding the Chinese stock market and its impact on the U.S. stock market and economy, and possibly the Bay Area housing market, we thought it interesting to take a look back at how it has played out so far.


It is widely expected that the Fed will raise interest rates in December, probably by some minimal increment, but for the time being, as of the first week of December, rates have remained below 4%.

In November, we issued two mini-reports, one on Bay Area housing affordability and another on San Francisco new housing construction. Below are the featured charts and links to the full articles.

Bay Area Housing Affordability & Market Corrections

San Francisco New-Housing Pipeline Update



These analyses were made in good faith with data from sources deemed reliable, but they may contain errors and are subject to revision. Statistics are generalities and all numbers should be considered approximate. How any median or average statistic applies to a particular home is unknown without a specific comparative market analysis. Sales statistics of one month generally reflect offers negotiated 3 – 6 weeks earlier. Short-term fluctuations are much less meaningful than longer-term trends.

Β© 2015 Paragon Real Estate Group