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Interviewing an Agent to List Your Property

What are the most important skills and resources you offer your clients? Selling real estate is an incredibly complicated financial transaction with large sums of money at stake, including the brokerage commissions you will pay an agent to represent you. Your agent should be able...

Should You Stage Your Home for Sale?

No one wants to spend more money or effort in the process of selling one's home than necessary. But if an investment of $1 in preparing the home for sale - which might include "staging" the home - brings a return of $2 or $3...

Selling-What You Can and Cannot Control

What You Can’t Control:   The past: what you paid for your home at purchase The size, location and general amenities of your home (generally speaking) General economic circumstances Local market conditions and current fair market valuesWhat You Can Control: Timing as to when to put...

Renting Instead of Selling Your Home

Depending on your circumstances, plans and current market conditions, renting one’s home instead of selling it may certainly be an option worth seriously considering. If you don't need your sale proceeds to buy your next home, owning rental property may be a viable, long-term investment choice, especially...

Seasonality & Real Estate Markets

The Effects of Seasonality on the San Francisco Homes Market January 2015 ReportSeasonality typically affects inventory levels, buyer demand and median home prices, often in significant ways - as is illustrated in the following charts. However, it is not theonly factor affecting market conditions and trends -...

What Does a Good Listing Agent Do?

In one of the largest, most complicated financial transactions of your life, what exactly does a good real estate agent do when you're selling your home?   A good listing agent… Cares more about your priorities and goals than their commission. (The smartest agents know that if you...

Real Estate Online Marketing

Every broker will say that it has an online marketing strategy, but there are huge differences in both the comprehensiveness of such programs and the quality of presentation. As buyers have increasingly gone on-line, Paragon has worked hard to create the most distinctive and most comprehensive...

Real Estate Negotiation Tips

Effectively Negotiating the Purchase or Sale of Real Estate   Fair market value is simply that price a qualified, reasonably knowledgeable buyer is willing to pay, that a seller (not under duress) is willing to accept, after the home has been properly exposed to the market. Since...

Seller Pre-Sale Inspection Reports

The question: Should a Seller should incur the cost of supplying property inspection reports -- such as structural pest control inspections and the more general contractor’s inspection performed by a home-inspection specialist – to buyers prior to soliciting offers, part of what is typically called a...

Preparing Your Home for Sale

Preparing your home to show is not a matter of taste, but of strategy -- which is encapsulated in this simple question:Is there anything that might be done which would result in making you more money? Regardless of current market conditions, it has been shown time and time...