Every home sale is more than just a transaction – it’s a chapter in your life story. Whether you’re planning a move across state lines or just across town, our commitment is to guide you through preparing your home for sale and the entire process with the same level of dedication, communication, and strategic thinking that helped this family achieve their goals. Our goal was to make their experience stress-free (or as the client said “trauma-free”).
The Challenge: A Time-Sensitive Sale with High Stakes
When a family approached us about selling their home, they faced what seemed like an impossible situation. They needed to sell within two weeks to fund their out-of-state move, having purchased the property just a couple of years ago in a peak market. Their biggest concern? Whether investing in home preparations would be worth it given their tight timeline and slim expected margins.
Our Strategy: Smart, Targeted Investments Backed By Data
We developed a focused approach that maximized impact while being mindful of their budget. Our strategic improvements included:
The Results: Exceeding All Expectations
The transformation was remarkable. Initially valued at $1,140,000, the home sold for $1,275,000 – a premium of $135,000 that significantly outperformed comparable sales in the neighborhood. Most importantly, we achieved this within their critical two-week timeline, giving them the funds they needed for their next chapter.
The Key Takeaway: Trust the Process
This success story demonstrates that in today’s competitive market, strategic home preparation isn’t just about ROI – it’s about creating the strongest possible position for a successful sale. Our clients’ willingness to trust our expertise and invest in targeted improvements made all the difference in achieving their goals.
Ready to Explore Your Options?
Every home has unique potential waiting to be unlocked. Whether you’re ready to sell or just exploring possibilities, I’d love to help you develop a customized strategy that aligns with your specific goals and timeline. Let’s discuss how we can create similar success for your home sale.
Contact me today to start the conversation. I’d love to help you make your next purchase or sale stress-free!
From our Seller:
“It’s (probably) true that selling a home, moving and getting a new job are amongst life’s most stressful events. This was the fifth home sale of our marriage and, honestly, it didn’t become a life-trauma because we worked with Yesenia and her team.
During summer 2024, after living in San Francisco for several years, it became clear our careers were leading to an out of state relocation and this was going to happen quite quickly. For reference we bought and owned one home during our entire time in the city and we were attached to it, going through various life events (including the pandemic) so the pace we needed to move was a bit bittersweet, looking ahead with joy but a bit attached.
At our first meeting with Yesenia, she listened and heard what we had to say, from why we wanted to sell, to what was important to us about the process of selling, and the final number we wanted. Our time frame for selling was tight and we needed to do several things to the house, excluding flooring, painting and electrical. Within days of signing, she and her team swooped in with a clear vision for our home sale and a detailed daily timeline, which she communicated clearly. This was one of the many favorite aspects about working with Yesenia; we always knew what was going on, she is a fantastic communicator. Within 3 weeks all the projects were done and it was on the market beautifully staged from top to bottom.
We should maybe back up at this point, it can be a bit of shock to have to invest money in your home before selling. This was another arena Yesenia was enormously helpful, we walked through the relevance of every repair, including staging options so when we made decisions about how to spend money during the selling of our home, we were 100% confident in the investment, because the relevance of every single upgrade and repair was clearly communicated and importantly data driven. As a result, our home sold in 6 days at a price comfortably exceeding our dream value.
Throughout this process Yesenia’s clear and consistent communication waylaid our feelings of uncertainty. We always felt like we were in this together, we knew with 100% certainty she was on our team, and she cared as much about the sale of our house as we did. Lastly her guidance didn’t stop when we agreed on a sale price, she expertly guided us through to closure, despite the time difference. We even discussed our current home search (mind you this is in a different state).
Bottom line, we can’t recommend Yesenia and the team with whom she works highly enough. If she could have been our real estate agent in our new state we 100% would have chosen her!”
-M.C., Seller
