When we walked into this home it felt disjointed. It was trying to be Tuscan and modern at the same time, two styles we didn’t think worked well together. There were some finish choices from the early 2000s while other finishes were timeless. To make the home feel cohesive and up to date we made several cosmetic improvements, listed it at $3,195,000 and sold it for $3,725,000.
The improvements we make are carefully considered. The updates, the staging and the right pricing made all the difference resulting in a much higher than expected sales price.
Let me walk you through the changes that were made.
The sellers invested $82,000 in staging, painting the interior, refinishing floors, adding drywall to the ceiling, redoing a bathroom, landscaping the backyard, re-grouting tiles and some exterior painting. The backsplash in the kitchen was dated so we updated it. It didn’t age well so we redid it to make the kitchen seem like it was built yesterday! We also removed the Venetian plaster and recovered the ceiling with drywall.
Additionally we refinished the rustic floors and changed the wood ceiling to sheet rock to match the modern aesthetic we were going for. We retiled one bathroom to match the high-end finishes of the home. We also cleaned and freshened up the backyard.
I could not do all of this with out my amazing team. They help me manage every single detail. Each one of our listings has a designated project manager so we can oversee projects like this. We have a vetted list of vendors that do projects on time and on budget with very careful oversight. Our sellers just hand over the keys, sit back and wait for the proceeds to hit their bank account.
It’s easy to think that properties sell themselves but stories like these show that thoughtful property preparation, correct pricing and solid marketing make a huge difference in the final outcome.
There is no one size fits all approach. Having an experienced agent who not only understands what buyers want but also has a background in design is critical to helping sellers get the highest possible price for their homes.
We’d love the opportunity to help you (or someone you know) sell your home for top dollar.
We are a Top 5 SF Agent for all sales in 2020 (per MLS). We are ranked in the top 65 small agent teams nationwide in 2020 (per WSJ Real Trends).
86% of the time, we are getting buyers into contract in less than two offers. Depending on the season and price point, the timing can be as little as a 1-6 weeks. For sellers we are making them more money. Our average list to sale price is 3% higher than the city average.
I absolutely love the work that I do and the people I get to work with. As my clients know, we are always here for them! Please send us an introduction to anyone you know who might be thinking of buying or selling. It’s never too early to consult a Realtor for strategies. See more of our before and afters.
Thinking of selling (or buying)? Call the Krishnan Team at 415-735-5867 for a no-obligation consultation. You can also email us at info@ruthkrishnan.com.
